We partner with a wide range of hospitality businesses
Boutique Hotels
Property Managers
Airbnb, Vacation & Short Term Rentals
Transform Your Space with Unmatched Quality
Upgrade your guest experience
With our premium assortment of home goods that effortlessly blend elegance and comfort, you can provide the best experience. We’re all about delivering quality, great prices, and reliable consistency to help you maintain your high standards.
We Help You Become a Hospitality Champion
With JCPenney, you’re not just getting products—you’re getting a partner in your success.
Our team can help fill in knowledge gaps throughout the range of our home good products, so you can find high-quality solutions that fit your needs.
Thread counts? Choice of towel materials? Shams, duvets and comforters? We can help you sort through what you need, ensuring your space looks great and runs smoothly.
It's Easy To Become a JCPenney B2B Member
We need just a little information so we can verify your organization as a registered business or nonprofit.
registration form
business information
Explore our full range of products
Explore our top picks and discover what’s popular right now. We’re here to help you find the perfect items that fit your business needs, all at great value.